Why SaaS founders should benchmark

Benchmarking is a critical practice for Software as a Service (SaaS) companies, serving as a compass that guides strategic decisions, operational improvements, and market positioning. In the rapidly evolving SaaS industry, where competition is fierce and customer expectations are high, benchmarking offers a structured approach to evaluating a company’s performance against industry standards and best practices.

The great thing about SaaS companies is that:

1. Most metrics are structured and (somewhat) uniform globally.
2. Tactics and strategies that have worked for other companies have a high chance of being effective again in companies with similar Average Contract Values (ACVs) and contexts (until they reach a saturation point).
3. The SaaS community is open, collaborative, and often builds in public.

Every SaaS founder should leverage this to their advantage!

With this in mind, at SaaSholic, over the past 5 months, we have contacted the main investment firms and stakeholders in the Latin American (Latam) SaaS landscape and created the largest collaborative Latin America-specific research that we’re proud to release next Tuesday (6th of Feb).

We are confident this will serve both to showcase the State of SaaS in Latam (hence the name 😉) and also serve as a valuable resource for founders out there.

Stay tuned!